Find out where your team is leaving growth on the table
You’ll get a clear picture of where you’re strong and where you have room to build momentum.
25 questions
5 disciplines
~8 minutes
Most small business owners already know something isn't working. They just don't know exactly what it is.
The Scorecard maps your business across the five disciplines in The Small Team Advantage framework.
You will walk away knowing which area is your strongest right now. And which one is most likely costing you referrals, retention, or growth.
What we're actually measuring
Each discipline maps to a move that small teams can execute better than any large company. The scorecard shows where you're strong and where you're leaving growth on the table.
Discipline 1:
Ridiculously Clear Messaging
Can people understand what you do and why it matters the first time they hear it?
Discipline 2:
Refreshingly Proactive Communication
Do your clients ever have to chase you for an update? Or do you beat them to it every time?
Discipline 3:
Unforgettable Customer Experience
Does working with you feel like something worth talking about? Or just something that gets done?
Discipline 4:
Relentlessy Predictable Consistency
Are the things that drive your growth happening on a rhythm? Or only when you get around to them?
Discipline 5:
An Unmistakable Human Touch
Do your clients think of you as a vendor? Or as a person they genuinely trust?
This is built for service business teams of 100 people or less.
If you’re running a service business with somewhere between 20 and 100 people, this is for you.
This isn’t a solopreneur tool, and it’s not an enterprise checklist. It’s a diagnostic built for the reality of a small, capable team trying to grow without a massive marketing budget.
If you have read The Small Team Advantage, this is the tool the book points you toward. If you haven’t read it yet, this is a good place to start.
From Brad Alexander, author of The Small Team Advantage.
The number tells you where to start.
Every section scores 1 to 5. Your total across all five disciplines points directly to your highest-leverage move. This isn’t a grade. It’s a roadmap.
100+
High Performer
You’re executing across all five disciplines at a level your competitors can’t match. The work now is protecting what’s working and closing the remaining gaps before someone else catches up.
80-100
Strong Foundation
Real strengths in place. One or two disciplines are quietly costing more growth than they appear to on the surface. The scorecard will show you exactly which ones.
55-79
Developing
The business is running. The framework isn’t installed yet. There’s significant upside available with focused execution on one or two key moves.
25-54
Early Stage
You’re not broken. You’re beginning. This score means you just found the map. The five disciplines are the path forward from here.
Takes about 8 minutes.